Brand & marketing kit

The Deal Maker brand.

Logo, colour, type, motif, voice and ready-to-lift copy — everything to present Deal Maker consistently. Download assets below.

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Logo

The mark & lockup.

The primary lockup is the icon plus the wordmark. The icon — three rising bars with a red leader and an AI spark — can stand alone for avatars and app tiles. Keep clear space of at least the icon height; never recolour the wordmark or stretch the mark.

Primary lockup · light
DealMaker
Primary lockup · dark
DealMaker
Icon · light
Icon · dark
✗ Don't recolour the wordmark
Keep Deal in ink/white, Maker in red.
✗ Don't stretch or rotate
Scale proportionally only.
✗ Don't crowd it
Respect the clear-space rule.
✗ Don't place on busy art
Use solid ink, paper or a calm photo.
Colour

The palette.

Ink and paper carry the brand; Deal Red is the single accent — used with restraint for emphasis and action. Signal colours encode meaning in the product (profit, cost, data).

Core
Ink
#0E1116
Primary text, dark surfaces, logo on light
Deal Red
#E0241B
Brand accent, CTAs, highlights — use sparingly
Paper
#F7F5F0
Default background
Soft
#ECE8E0
Alternating sections, panels
Rule
#dcd7cd
Borders & dividers
Signal
Positive / Jade
#00A96F
Profit, approvals, ‘good’ states
Caution / Orange
#E37826
Cost, warnings, mid states
Info / Blue
#1492A5
Revenue, neutral data
Premium / Gold
#C9A961
Margin, premium emphasis
Type

Typography.

Archivo for display and headlines (700–900). Inter for body. JetBrains Mono for labels, numbers and metrics — small, uppercase, wide-tracked.

Display · Archivo 900
From land to launch
Heading · Archivo 800
Everything a developer does — in one place.
Body · Inter 400/500

Deal Maker runs the entire development lifecycle, with AI doing the heavy lifting at every stage — from a prospective plot to a sold-out project.

Label / metric · JetBrains Mono
GDV · IRR · RESIDUAL LAND VALUE · AED 851.8M
Motif & voice

The details.

Motif

The notched square — a corner cut from a block — signals build, progress and the “next move.” Use as a bullet, badge or section accent.

Voice & tone

  • Confident, not hyped. Numbers over adjectives.
  • Operator's language. GDV, margin, RLV, absorption.
  • Clear & fast. Short sentences; lead with the outcome.
  • Regional & credible. Speak to Gulf developers directly.
Messaging

Copy you can lift.

Name & one-liner

Deal Maker · AI-native

The AI-native operating system for real estate developers across the UAE and the Gulf.

Taglines

From land to launch.

  • “Develop with intelligence.”
  • “Underwrite before you sign.”
  • “Your next project, studied by lunch.”

Boilerplate

Deal Maker is an AI-native SaaS platform that runs the entire real-estate development lifecycle — sourcing prospective land, AI location & market studies, institutional feasibility and investment, marketing and project management — with a management command centre that gives leadership live oversight of every project, stage and opportunity across the portfolio. Built for developers across the UAE and the Gulf.

Value props

  • • Minutes, not weeks, to a feasibility
  • • AI market intelligence for any country
  • • One platform from land to handover
  • • Live oversight for management

Feature one-liners

  • Pipeline — never lose a deal.
  • AI market study — any city, any pin.
  • Feasibility — institutional-grade, instantly.
  • Decks — board-ready in one click.
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